Meta / Facebook · Calculator
Meta Ads Calculator
Estimate impressions, clicks, leads, CPL and ROAS via industry benchmarks (2025). Use Traffic or Leads modes.
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One hub for calculators, checkers, and builders you can embed or use instantly. Save time, make better decisions, and turn insights into ROI.
Estimate impressions, clicks, leads, CPL and ROAS via industry benchmarks (2025). Use Traffic or Leads modes.
Quick on‑page & GBP snapshot: NAP consistency, title/H1, headings, core vitals, and citations checklist.
Runs Google PageSpeed/Lighthouse via API. See LCP, CLS, TBT, and quick wins for mobile & desktop.
Create clean, consistent UTM links with validation and copy‑to‑clipboard. Includes presets for Meta, Google & TikTok.
Project revenue by channel and split monthly budgets across Meta, Google, and Retargeting with guardrails.
Paste a review → get a helpful, on‑brand response and a request‑for‑update template for negative cases.
Generate JSON‑LD (LocalBusiness, Service, FAQ, HowTo). Validate and copy with one click.
Create weekly Google Business Profile posts from promos or service updates—includes CTA & UTM tagging.
Back out target CPL from close rate and average deal value. Shows break‑even CPC and ROAS targets.
Consistent naming for experiments across Ads, Landing Pages, and Email. Export a naming table.
Already on this page? Great—scroll up to use it. Need a standalone URL or shortcode? Add the calculator block on any page and link back here for benchmarks and FAQs.
| Objective | CTR | CPC | CVR | CPL |
|---|---|---|---|---|
| Traffic (All‑Industry Avg) | 1.71% | $0.70 | — | — |
| Leads (All‑Industry Avg) | 2.59% | $1.92 | 7.72% | $27.66 |
Benchmarks synthesized from 2025 industry data. Real performance varies by market, creative, audience quality, and funnel.
| Are these guarantees? | No—benchmarks are reference points. Use your intake, sales rate, and average value to validate profitability. |
|---|---|
| Traffic or Leads? | New brands usually start with Traffic and retarget. Leads works well when your intake is fast and offers are strong. |
| How do you track accurately? | Pair pixel with Conversions API (CAPI), server events, and UTM standards. See UTM guide below. |
| Channel | utm_source | utm_medium | utm_campaign | utm_content |
|---|---|---|---|---|
| Meta Ads | paid_social | svc-{city}-q{quarter} | adset-{aud}-cr-{id} | |
| paid_social | svc-{city}-q{quarter} | adset-{aud}-cr-{id} | ||
| Google Ads | cpc | {theme}-exact | {kw} |
Use lowercase, hyphenated values. Keep campaign names human‑readable. Add utm_term for keyword‑based traffic.
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