Free tools to get you started.
Use them yourself, share them with your team, or let us run the whole thing for you.
AI Search Checker
See whether ChatGPT knows your firm exists when someone asks for an immigration lawyer in your city.
Run the check AI · GuideAI Guide for Immigration Law Firms
How AI search is changing how clients find lawyers, and what to do now.
Read the guide LibraryLaw Firm Resources
Guides and resources for running marketing at an immigration firm.
Browse Ads · CalculatorMeta Ads Calculator
Quick math for impressions, clicks, leads, CPL, and expected ROAS in your market.
Run the numbers Ads · CalculatorCost-Per-Lead Calculator
Enter spend and leads, get your CPL, and see how it compares to 2026 benchmarks.
Check your CPL Ads · CalculatorCPM Calculator
Quick CPM math for explaining reach versus spend without the fluff.
Calculate CPM Ads · CalculatorGoogle Ads Budget Calculator
Work out what a Google Ads budget should be before you commit one.
Plan a budget SEO · CalculatorSEO Cost Calculator
What SEO should cost for your market and why. Useful before any sales call, including ours.
Price it out SEO · ResearchKeyword Gap Analyzer
Find what competitors rank for that you don't. Content planning and quick wins.
Find the gaps PR · GeneratorPress Release Generator
Draft a clean press release fast, for announcements, launches, and credibility.
Draft one Tracking · BuilderUTM Parameter Generator
Build UTMs the right way so ads, emails, and posts track clean in GA4.
Build UTMs Widget · EmbedBefore/After Comparison Widget
A simple slider for showing transformations on case studies and landing pages.
Get the widgetWant the version where we just run it for you?
Two different kinds of tool live here
Some of these are for you, the firm. The rest are for the people who call you. They do different jobs for different readers, so they are kept apart.
For your firm
Marketing and intake work you would otherwise do by hand, or never get around to.
- 33-Touch Follow-Up SequenceWrites all 33 messages across 90 days, English and Spanish, and exports to CSV for your CRM.
- Dead Lead ReactivationA nine-message win-back matched to why the lead actually went cold.
- Review Request GeneratorThe ask, written for the moment the client actually felt relief.
- Case Study TemplateOne page from a closed matter, written around confidentiality.
- Marketing Plan TemplateSeven boxes, working backwards from the cases you want.
- Live AI Crawler CheckRequests your site as each of the six AI crawlers and shows what it sent back.
For your clients
Plain-language answers to what your clients search for before they ever call a lawyer. Free for anyone to use, and none of them give legal advice.
- USCIS Form GuideWhat a form is for, what to gather, and what usually holds it up.
- Visa Bulletin Priority Date CheckerExplains where a priority date stands against the cut-off they read.
- USCIS Case Inquiry Letter WriterDrafts the inquiry when a case is past its posted processing time.
- Green Card & Citizenship Interview PrepPractice questions, what to bring, and the mistakes people make.
Why a firm would care: on Google, “visa bulletin” draws about 450,000 US searches a month and “uscis processing times” about 90,500 — while “immigration law firm marketing” draws 90. Almost no firm answers those questions in plain language on its own site. We build these with your branding and your consult form at the end. Ask us about it.