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How Much Should Roofing Companies Allocate for Marketing?


Marketing is an essential component for the growth and success of any business, including roofing companies. The challenge lies in determining the right marketing budget that aligns with your business goals, competitive landscape, and stage of growth. In this article, we delve into how much roofing companies should allocate for marketing, considering various factors.

How Much Should You Spend?

Setting a marketing budget isn’t a one-size-fits-all strategy. It depends on your specific business objectives and market conditions. Here are some general guidelines based on different scenarios:

Maintenance Mode (1% – 3%)

If your roofing company has reached its primary goals and aims to maintain its current market position, a budget of 1% to 3% of the total revenue for marketing may suffice. This will help in sustaining your market presence and customer retention.

Moderate Growth (5% – 7%)

For those targeting moderate growth amid average competition, a marketing budget between 5% and 7% is advisable. This will enable you to extend your market reach and stay competitive.

Aggressive Growth (Up to 10%)

In a highly competitive environment, especially if you’re lagging behind, you may need to allocate up to 10% of your total revenue for aggressive marketing strategies.

Key Areas to Focus On

Short-Term Goals

  • Google Ads: Quick and measurable results can be achieved through targeted Google Ads campaigns.
  • Local Service Ads: These are effective for reaching local customers and appear at the top of search results.

Long-Term Goals

  • SEO: Investing in SEO will improve your website’s visibility and contribute to long-term lead generation.
  • Branding: Building a strong brand identity is crucial for long-term success.
  • Facebook Ads: These can be effective for targeting specific demographics and interests.


Determining the right marketing budget for your roofing company is crucial. It should align with your business goals, the competitive landscape, and your growth stage. Whether you’re in maintenance mode or aiming for aggressive growth, the right budget allocation can make all the difference.

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Learn how to set the right marketing budget for your roofing company. Discover the factors that influence your marketing spend and how to allocate it effectively.



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Roofing Companies Marketing Budget

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How Much Should Roofing Companies Allocate for Marketing?


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