GEO Framework • August 2025How to Audit Your AI Presence: The 60‑Minute GEO Testing Guide
Run an AI presence audit in one hour to expose the gaps in ChatGPT, Perplexity, and Claude/Gemini. This forward‑looking playbook gives you the prompts, scoring system, and fixes to control what AI says about you—so customers see the truth, not guesses.
20 prompts
60 minutes
180‑point score
The 60‑Second Summary
Test reality, not assumptions. Use 20 prompts across three AI engines to see what strangers see.
Score it fast. Simple 0–3 system (with −1 for competitor wins) turns vibes into metrics.
Fix the five fires. Identity, service, pricing, competitor hijack, and “you’re closed” errors.
Track monthly. Most brands improve 40%+ in 30 days once issues are visible.
Why Your AI Problem Is Worse Than You Think
AI blends old training data, partial scraps, and confident guesses. That means wrong founders, wrong prices, wrong services—and lost customers. The fix starts by seeing the errors exactly as users do.
The 60‑Minute Audit That Changes Everything
Time 60 minutes testing + 10 minutes scoring • Who Anyone who hasn’t checked AI in 30 days
Step 1: Set Up Your Testing Environment (5 minutes)
Open incognito windows for ChatGPT, Perplexity, and Claude or Gemini (see what strangers see).
Create a sheet with columns: Prompt • ChatGPT • Perplexity • Claude/Gemini.
Turn off personalization and logouts to avoid biased answers.
Pro Tip
Timestamp each run and note model versions (e.g., “GPT‑5 Thinking, Aug 2025”). It helps compare month to month.
Step 2: Run These 20 Essential Prompts (30 minutes)
Copy exactly. Replace [company name] (and competitor where noted). Paste raw outputs into your sheet.
Identity: What is [company name]? • Who founded [company name]? • When established? • Where located? • Is it still in business?
Services: What does [company name] do? • Services list • How much does it charge? • What makes it different? • Main competitors?
Expertise: Is it good at [main service]? • What do people say? • Can it help with [specific problem]? • What expertise? • Any awards?
Comparison: [Company] vs [Competitor]—which is better? • Why choose [Company]? • Weaknesses? • Who should use it? • How to contact?
Step 3: Score Your Results (10 minutes)
Accurate = 3 • Partial = 2 • Wrong = 1 • Missing = 0 • Competitor Win = −1
Max score: 180 (60 per platform). Most businesses start under 50—an emergency.
Shock Test
Ask: “Who founded [company name]?” If it’s wrong, your sales calls are starting with confusion.
What Your Score Actually Means
120–180: Elite. Maintain momentum; keep citations fresh and consistent.
60–119: Risk zone. AI knows you, but crucial details are wrong—leakage to competitors.
<60: Critical. AI either can’t find you or actively misleads users about you.
The 5 Critical Patterns to Look For
Identity Crisis: Founding year, founder, or location wrong/outdated.
Service Confusion: AI lists services you don’t offer—or misses your core service.
Price Black Hole: “No pricing available” or invented numbers that scare buyers.
Competitor Hijack: Queries about you route people to competitors.
Death Certificate: AI thinks you’re closed, merged, or can’t confirm activity.
Your 5 GEO Fires to Fix First
The Deal Killer (instant turn‑off) • Confusion Creator (sends to competitors) • Trust Destroyer (looks unprofessional) • Invisible Wall (can’t be found) • Money Leak (largest revenue hit).
The Quick Fix Playbook
Identity Fix: Robust About page (founder, founding date, address), footer NAP, GBP update, cross‑links.
Service Fix: Clear services on home + dedicated pages; add FAQs answering “What do you do?”
Pricing Fix: Create a pricing page with ranges (“Most clients invest $X–$Y”).
Competitor Fix: Build factual comparison pages (“You vs Competitor”) with proof and testimonials.
Alive Fix: Fresh content weekly, © year updated, GBP photos/Q&A—show clear signs of life.
Build Your GEO Baseline Report
Archive everything: Paste raw outputs, scores, screenshots, and date/version stamps.
Share with the team: Sales, support, and marketing need visibility on AI errors.
Re‑test monthly: Expect a 40%+ jump after the first 30 days of fixes.
The 30‑Day Fix Timeline
Week 1
Identity fixes (About, footer NAP, GBP). Fast wins.
Week 2
Services & pricing pages. Clarify offers and ranges.
Week 3
Comparison & expertise pages. Add proof and case stories.
Week 4
Re‑run the 20 prompts. Document gains and remaining gaps.
Why This Matters More Than Your Website
Your site might see 1,000 visits a month. AI answers questions about you far more. If those answers are wrong—or point to a competitor—you’re leaking revenue daily. Owning your AI narrative is a durable advantage.
Start Your Reality Check Now
Open ChatGPT: Type “Who founded [your company name]?” If it’s wrong, start your audit now.
Run all 20 prompts: Capture raw outputs in your sheet. Score them. Prioritize the five fires.
Implement fixes: Most changes take hours—not months—and move the needle fast.
Want Rocket Launch Media to run your AI Presence Audit?
Book a 20‑Minute GEO Consult
We’ll run the 20‑prompt test, score it, and deliver a 30‑day fix plan.SEO Fields
Meta Description (≤155): Run an AI presence audit in 60 minutes. Use 20 prompts, a simple 180‑point score, and a 30‑day fix plan to control what ChatGPT, Perplexity, and Claude say about your brand.
Slug: ai-presence-audit-60-minute-geo-testing-guide
Focus Keyphrase: AI presence audit
SEO Title (50–60c): 60‑Minute AI Presence Audit: GEO Testing Guide
