Free tool · for any law firm · printable
Short answer: a case study is the only marketing asset that proves you can do the thing. This drafts one from a matter you have already closed, in the structure prospects actually read, then prints to a clean one-page PDF you can attach to a proposal or publish. It writes around confidentiality rather than through it, so no client is identifiable unless you add the details yourself.
This generator is switching on shortly. In the meantime, ask us and we will write one from your matter.
Before you publish any of this: confidentiality survives the matter. Every state’s rules bar disclosing information relating to a representation without informed consent, even where the facts feel anonymous and even where they are already public. Get written consent, or keep it general enough that no one is identifiable, and check your state bar’s rules on advertising past results — several require a disclaimer and some restrict outcome claims outright.
The situation the client arrived in, what was actually at stake for them, what you did that a less careful firm would not have, and what changed as a result. Prospects are reading for whether their own problem is recognisable in yours, not for a recitation of statutes.
Only with informed consent, or written so that no client is identifiable. Confidentiality covers information relating to the representation, not just secrets, and it does not lapse when the matter closes or when facts become public. Most state bars also regulate how past results may be advertised.
In most states, yes, where you describe results. The usual form is a line noting that prior results do not guarantee a similar outcome. The exact wording and placement are set by your own state bar, so check rather than copying another firm’s.
One page. The people who matter — a prospect deciding whether to call, a referral source deciding whether to send someone — are skimming. Anything longer gets kept for a website page, not for the version you hand to someone.
Those often persuade better, because they are believable. A case study about a hard matter that ended reasonably, and what you did to get there, reads as honest in a category where everything else reads as advertising.
We write these from your real matters, get them through your conflicts and consent process, and put them where prospects and referral sources actually see them.
Law Firm Case Study Template · Rocket Launch Media. Not legal advice and not ethics advice. Confirm client consent and your state bar’s advertising rules before publishing anything about a matter.