The one-page law firm marketing plan
Seven boxes, filled in order. Your answers save in this browser (nothing is sent to us), and the page prints to a single sheet. The guide that explains each box is here.
1The goal, in retained cases
Additional retained cases per month, by case type, with the average fee. Not leads, not traffic.
3Positioning, in one sentence
Who you help, with what, where, in which languages, and why you rather than the firm one result away.
2The funnel math, backwards
Start from the cases and divide by each conversion rate. Replace the assumptions with your own CRM numbers as they arrive. The outputs are the maximums you can pay at each step and still hit the return you want.
4Two channels, plus the base
The organic base is non-negotiable. Then one channel that catches intent and one that creates it. Budget, owner, and the one number each is judged on.
5The intake standard
Marketing produces inquiries. Intake produces consultations. Minutes, names, and the one qualifying question.
6Proof assets
The things campaigns point at. A target and a date for each.
7The 90-day calendar and the monthly review
Weeks 1–4 setup, 5–8 launch, 9–13 read and cut. One review a month, three numbers only.