Free tools to get you started.
Use them yourself, share them with your team, or let us run the whole thing for you.
AI Search Checker
See whether ChatGPT knows your firm exists when someone asks for an immigration lawyer in your city.
Run the check
AI · Guide
AI Guide for Immigration Law Firms
How AI search is changing how clients find lawyers, and what to do now.
Read the guide
Library
Law Firm Resources
Guides and resources for running marketing at an immigration firm.
Browse
Ads · Calculator
Meta Ads Calculator
Quick math for impressions, clicks, leads, CPL, and expected ROAS in your market.
Run the numbers
Ads · Calculator
Cost-Per-Lead Calculator
Enter spend and leads, get your CPL, and see how it compares to 2026 benchmarks.
Check your CPL
Ads · Calculator
CPM Calculator
Quick CPM math for explaining reach versus spend without the fluff.
Calculate CPM
Ads · Calculator
Google Ads Budget Calculator
Work out what a Google Ads budget should be before you commit one.
Plan a budget
SEO · Calculator
SEO Cost Calculator
What SEO should cost for your market and why. Useful before any sales call, including ours.
Price it out
SEO · Research
Keyword Gap Analyzer
Find what competitors rank for that you don’t. Content planning and quick wins.
Find the gaps
PR · Generator
Press Release Generator
Draft a clean press release fast, for announcements, launches, and credibility.
Draft one
Tracking · Builder
UTM Parameter Generator
Build UTMs the right way so ads, emails, and posts track clean in GA4.
Build UTMs
Widget · Embed
Before/After Comparison Widget
A simple slider for showing transformations on case studies and landing pages.
Get the widget