Rocket Launch Media · Documented campaigns
Immigration law firm case studies
Three firms, three different channels. What each campaign cost, what it produced, and where every number came from. The screenshots are included because the figures are the whole point.
Meta Ads
Google Local Services Ads
SEO & Google Business Profile
Updated September 2026
Olympic Law Center & Associates
$187,750 in signed cases against $6,906 in advertising
Meta Ads carried the volume and Google Local Services Ads carried the intent, both feeding one intake. The firm’s CRM shows 39 opportunities in the Deal Closed stage, with the ad spend that produced them sitting beside it.
Earlier campaigns
Two entries
01
$1,663.12 became 535 leads and 174 booked consultations
Facebook and Instagram video against a form that asks the money question first, then an assistant that texts back in seconds and puts the consultation on the calendar.
535 leads · $3.11 per lead · 174 consultations booked
02
143 calls from Google in one month, and the firm switched its ads off
Local search and Google Business Profile work that produced enough inbound on its own that paid advertising stopped earning its place in the budget.
143 calls in June · 560 across five months · +29.2% site visitors
How we report these results
The numbers on these pages are meant to survive a sceptical reading. Here is what each one means and what it does not.
- Ad spend
- Taken from Meta Ads Manager or the Google Local Services Ads dashboard for the firm’s own account, for the date range stated on the page.
- Leads and bookings
- Read from the firm’s CRM rather than estimated. Where a screenshot is shown, the count in the screenshot is the count we publish.
- Pipeline value
- Amounts the firm entered against each matter. That is signed or potential case value, not cash collected, and we label it that way every time.
- Client privacy
- Names, phone numbers and case details belonging to a firm’s prospective clients are obscured in every screenshot before it is published.
- What this is not
- Market, language, case type, budget, creative and intake speed all move these numbers. A campaign here is evidence that an approach worked once, in one market. It is not a forecast for another firm.
The work behind these numbers
Immigration law firm marketing · Meta ads for immigration lawyers · Google Local Services Ads · Immigration law firm SEO · AI search · CRM and intake automation · Video marketing · Bilingual ads
Questions we get about these pages
Are these real client campaigns?
Yes. Each one was run by Rocket Launch Media for a named immigration law firm, published with that firm’s permission, and supported by screenshots from the advertising platform and the firm’s CRM.
Why publish cost per lead instead of revenue?
Ad spend, lead counts and booked consultations can be verified inside a platform the firm controls. Collected revenue sits in the firm’s accounting system and is not ours to publish. Where a case study shows an opportunity value, it is labelled as pipeline or signed case value.
What kind of firms does Rocket Launch Media work with?
Immigration firms only. Every campaign here was built for an immigration practice, which is why the creative, the intake questions and the targeting are specific to immigration case types rather than general legal marketing.
Can my firm expect the same results?
Not automatically. Cost per lead varies by city, language and case type, and what happens after the lead arrives depends on how fast the firm follows up. Read how we report these results for what each figure does and does not mean.
How long do results take?
Paid channels usually produce their first leads within days, and we judge cost per consultation over a 60 to 90 day window. The SEO and Google Business Profile work in the second case study moved over roughly five months.
Want a campaign we could write up like this?
Tell us about your practice and the market you want to own. If it is not a fit, we will say so on the call.
Rocket Launch Media · Columbus, Ohio · Immigration law firms only