How $1,800 in Meta ads became 535 leads and 174 booked consultations for this immigration law firm.
Facebook and Instagram ads, a form that asks the hard question first, and an AI assistant that books qualified people straight onto the calendar.
Quick answer
What did Meta ads produce for this immigration law firm?
Rocket Launch Media ran Facebook and Instagram ads for Karikari & Associates, an immigration law firm in New York City. $1,800 in ad spend produced 535 leads at $3.11 per lead and 174 booked consultations in July and August 2026, using a pre-qualifying form and an AI assistant that books consultations by text message.
Written by Ahmed Elmahdy, founder of Rocket Launch Media. Last updated September 8, 2026. Related: 30 immigration law firm marketing statistics · Facebook ads for lawyers guide.
The simple version
Someone in New York scrolls Facebook or Instagram. One of the firm’s video ads stops them.
Before anyone books, a form asks the question that matters: can you invest $2,000–$3,000 to start your case? Say no, and it politely ends there.
Say yes, and the AI assistant texts back in seconds, asks what time works, and books the consultation on the firm’s calendar. No phone tag.
The receipts
Straight from Meta Ads Manager and the firm’s CRM.
535 leads from one campaign. 51,892 people reached, 129,482 impressions, $3.11 per lead — Meta’s own report.
The green card video did the heavy lifting: 515 leads at $3.08 each. Long video, short video, and image ads all ran against it — the winners got the budget.
329 leads sitting in Hot Leads. $656,000 in pipeline value — every one from Facebook. Pipeline value is potential case value, not collected revenue.
174 intro calls booked. $301,250 in pipeline value — every appointment set by the AI assistant, straight onto the firm’s calendar.
The AI assistant doing the booking. Lead texts about their case, gets three open slots back in seconds, picks one. No phone tag.
Inside the CRM. A screen recording of the firm’s pipeline during the campaign, every card fed by $1,800 in ad spend. Stage values are potential case value entered by the firm, not collected revenue. Press play.
The actual ads that ran
Not a showreel — this is the real creative, with real budget behind it. Press play.
How we did it
Five decisions did the work. None of them are secrets — they’re discipline.
Step 1
Creative variety, on purpose
Long videos, short videos, and image ads — across multiple angles: EB-1 visas, green cards, asylum, and general immigration help. Different people stop for different stories, so we never bet on one ad.
Meta then shifts budget to the winners. That’s how one green card video ended up producing 515 leads at $3.08. This is our video ad system inside Meta ads for law firms.
Step 2
Disqualify early, on purpose
The form uses conditional logic: anyone who says no to a $2,000–$3,000 minimum to start their case is politely filtered out before they ever reach the calendar.
That sounds like turning leads away. It is. It’s why the consultations that do get booked are worth the attorney’s time.
Step 3
AI answers first, and books the call
Leads get a text back in seconds — not the next morning. The AI assistant qualifies them, asks what time works, and puts the appointment directly on the firm’s calendar. 174 intro calls got booked this way.
Step 4
A 40-mile radius, not a whole state
Every dollar ran within 40 miles of the office. Instead of being invisible everywhere, the firm became the immigration firm people kept seeing — the neighborhood superstar.
Step 5
The ad is only half the machine
Behind every ad: the pre-qualifying form, instant follow-up, and a pipeline that tracks every lead from first click to signed case. That’s how we know $1.8K in produced 535 leads and 174 booked consultations — the CRM shows every one.
The result
Booked consultations, not vanity metrics
535 leads is nice. 174 consultations booked from $1,800 in ad spend is the number that matters — with $656K in potential case value still working in the pipeline behind it.
See everything we run for immigration firms on the services page, or the organic version of this story in our SEO case study. Want the how-to? Read our complete guide to Facebook ads for lawyers.
By the numbers
The figures behind this Meta ads case study, and the research that explains why they matter for an immigration law firm.
What the research says
Reuters reported in August 2026 that law firms are no longer losing growth for lack of leads. They lose it in intake and conversion, where slow response and weak follow-up waste the inquiries the firm already paid for. That is why this campaign paired every ad with a pre-qualifying form and an AI assistant that answers within seconds.
Paraphrased from Reuters, Why more leads aren’t growing law firms, August 14, 2026
BrightLocal’s 2026 survey of 1,002 US adults found 45% have used AI for a local business recommendation, up from 6% a year earlier. Facebook and Instagram still reach immigrants earlier than any search tool, at the moment they know they have a problem but not yet which lawyer to call.
Paraphrased from BrightLocal, Local Consumer Review Survey, 2026
Who this is for
A good fit if
- Your immigration law firm has a licensed attorney and a $2,000 or higher minimum to start a case.
- Someone, or an AI assistant, can answer a text or call within minutes during business hours.
- You have one office and a 40-mile radius you want to own.
- You want every lead tracked from click to consultation in a CRM you own.
Not a fit if
- You want the phone to ring but will not follow up the same day.
- You are unwilling to filter out people who cannot invest in their case.
- Your practice is outside immigration law. Rocket Launch Media works only with immigration law firms.
- You need a guaranteed case outcome. Nobody can promise that, and bar rules forbid claiming it.
What it costs
Rocket Launch Media builds this campaign inside a one-time, 90-day implementation. The Client Acquisition System is $3,499.99, the Market Dominator System is $4,499.99 (most popular), and the AI Search Authority System is $5,499.99. Each level includes everything below it. There is no monthly retainer, the firm owns every asset (website, ad accounts, CRM, content, data) at day 90, and an optional month-to-month Growth Plan follows. Financing is available through Klarna or Affirm. Ad spend is paid to Meta separately; this campaign ran on $1,800. See every service for immigration law firms.
“If you invest and don’t get a qualified lead worth more than what you paid within 30 days, you get all your money back — no questions.”
Frequently asked questions
How much do Facebook ads cost for an immigration law firm?
In this Rocket Launch Media campaign, an immigration law firm in New York City paid $3.11 per lead, with 535 leads from $1,800 in Meta ad spend. Cost per lead varies by city, language and creative, and immigration lead costs on Meta typically sit far below the $21–$40 Google Ads bids for immigration search terms reported by DataForSEO in August 2026.
How many leads can an immigration law firm expect from $1,800 in Meta ads?
For Karikari & Associates, $1,800 produced 535 leads and 174 booked consultations across July and August 2026. Rocket Launch Media treats those numbers as one firm’s result, not a promise; a different market, case type or creative can produce more or fewer leads, which is why every campaign starts with several ad angles and lets Meta fund the winners.
Why does Rocket Launch Media report booked consultations instead of signed cases?
Pipeline values inside a CRM are estimates entered by the firm, not collected revenue. Rocket Launch Media reports ad spend, leads, cost per lead and consultations booked because each one can be verified in Meta Ads Manager and on the firm’s calendar. Signed-case revenue belongs to the immigration law firm and is not published here.
How does the pre-qualifying form work in immigration Facebook ads?
Before booking, the form asks whether the person can invest $2,000 to $3,000 to start their case. Anyone who answers no is politely thanked and filtered out before reaching the calendar. That single question is why the 174 consultations Rocket Launch Media booked for this immigration law firm were worth the attorney’s time.
Are Facebook ads for immigration lawyers compliant with bar advertising rules?
Yes, when the ads follow the same rules that apply everywhere: no guaranteed outcomes, no misleading claims, clear identification of the firm and the attorney, and a licensed attorney behind the ad. Rocket Launch Media writes creative to ABA Model Rules 7.1 and 7.2 and asks each immigration law firm to confirm its own state bar requirements.
How long until a Meta ads campaign for an immigration law firm produces consultations?
The first leads usually arrive within days of launch because Meta ads run against existing demand in the firm’s 40-mile radius. This immigration law firm reached 535 leads and 174 booked consultations within roughly two months. Rocket Launch Media plans for a 60 to 90 day window before judging cost per consultation.
What does Rocket Launch Media charge to run Meta ads for an immigration law firm?
Meta ads are built inside Rocket Launch Media’s one-time, 90-day implementation systems, priced at $3,499.99, $4,499.99 and $5,499.99, with no monthly retainer and full ownership transferred at day 90. Ad spend is paid to Meta directly. The offer carries a 30-day money-back guarantee if the firm does not get a qualified lead worth more than it paid. Read the full Facebook ads for immigration law firms service page.
Sources: Rocket Launch Media client data for Karikari & Associates from Meta Ads Manager and the firm’s CRM, July–August 2026 · BrightLocal Local Consumer Review Survey, 2026 · Reuters, Why more leads aren’t growing law firms, August 14, 2026 · DataForSEO Google Ads bid data, August 2026 · ABA Model Rule 7.2
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